Procedural Videosby Attain OS
EspañolContact us

Event promo video ideas: from announcement to doors open

Real output
Film
Now open template, Bold opening version, photo style
Format
Vertical 9:16
Length
20 s
Made by
The Procedural Videos engine directly, not from a brief

If you run a market, book a gig, teach a workshop or organise a fundraiser, your event promo videos need to help someone make an attendance decision. This guide gives you a pre-post checklist, a flexible countdown and specific cards for lineups, learning outcomes and arrival details. Use it to decide which facts belong on screen, which belong on the event page, and what to change as the date gets closer.

Updated October 2, 202610 min read

Before posting: date, doors, venue and entry

Check the whole post, caption and event page. The announcement needs essential attendance facts; a speaker reveal can point to the full details.

  • Name the event and its purpose: “Night market: food and crafts”.
  • Include weekday, day and month; add the year for advance announcements. Check that weekday and date match.
  • Separate doors opening from the first act or session. For online workshops, put the time zone beside the start time.
  • Name the venue and town on screen; put the full address and map link in the caption or event page.
  • State entry conditions: free admission, a ticket price, advance registration or payment at the door. “Free entry” should not imply that food or activities are free.
  • Name the next action: book through the event page, reserve a place or come straight to the venue.
  • Confirm audience restrictions or prerequisites: age limits, members only, beginners welcome or equipment required.
  • Choose one reason to attend this edition: a confirmed act, a maker demonstration or the topic of a guest session.
  • Check practical details with the venue: step-free entrance, accessible toilets, parking and the rain plan. Publish only what you have confirmed.

Give each countdown post a different job

This is a suggested schedule for an event with six weeks to prepare, not a proven posting frequency. For a shorter lead time, combine participant reveals and keep the announcement, arrival information and any change notices.

Assign someone to check details before each post goes out. Keep a version with a full date: “tomorrow” becomes confusing when a post is shared after the event.
Suggested timingPost to prepareWhat to confirm first
6 weeks beforeAnnouncement: name, date, venue and entryVenue booking and working booking link
4 weeks beforeIntroduce an act, vendor or speakerParticipation and approved name or talk title
3 weeks beforeShow the running order or workshop outlineDoors time versus programme start
2 weeks beforeExplain an actual booking deadline, if there is oneDate, time and what changes after it
1 week beforeAnswer a question from enquiriesMaterials, age policy or included activities
3 days beforeArrival card: entrance, transport and rain planVenue instructions and latest weather contingency
Day beforeReminder with the full date, time and placeNo changes to the schedule or admission
Morning ofToday card, then a separate setup recordingWhether walk-ins are still welcome
Day afterThank-you and a confirmed next date, if availableImages cleared for use and the next booking details

Six cards for six different attendance decisions

Answer a real audience question. Keep the event name and date visible; use the remaining space for one decision.

  1. Concert: doors are not the first set

    Separate doors opening, the first act and the headliner. Label provisional times. Keep the full running order on the event page rather than squeezing every act into one card.

    Try this: After set times are confirmed, post an arrival card three days before and check it again on the morning of the gig.

  2. Market: a vendor and something worth browsing

    Name a confirmed stallholder and a specific offering: hand-thrown mugs or filled pastries. Add the date and opening hours; send the card and event link to the vendor to share.

    Try this: Try the Now open template (Bold opening version) as an example brief and storyboard for a vendor announcement.

    Now open · Bold opening poster

  3. Workshop: what is included at the table

    For pottery, say if attendees collect fired work later. For baking, say whether ingredients are included. Name the skill level and equipment needed, without promising everyone will master the technique.

    Try this: Post an included-materials card when bookings open, then a bring-with-you reminder before the class.

  4. Conference: a question the talk will answer

    Ask the speaker to approve a session title and one practical question it addresses. Show that question and session time. Clarify whether the talk requires separate booking or is included in admission.

    Try this: Release one session card after confirmation; put the full agenda and booking conditions on the event page.

  5. Street festival: activities and a rain decision

    Name two confirmed activities and any separate payment. Choose decoration for the actual local season. Put weather updates in a separate card so the announcement remains useful.

    Try this: Use the Seasonal store template (Summer version) as a brief-and-storyboard example when the summer look fits. Post the rain plan before attendees travel.

    Seasonal store · Summer rush

  6. Fundraiser: admission versus the fundraising target

    Separate ticket price from fundraising target. Name the beneficiary and use of funds, such as replacing the community hall roof. If expenses are deducted, avoid implying that the whole ticket price reaches the cause.

    Try this: Explain the purpose when tickets open. Use the nonprofit fundraising guide to plan the follow-up on how funds were used.

Check the advertised price against checkout

For covered U.S. live-event tickets, FTC guidance requires advertised prices to include mandatory fees. Government charges, shipping and optional extras may initially be excluded, but must be disclosed before payment. Check current rules and coverage for your event; this is not legal advice.

Before exporting a price card, open the booking flow and compare the amount for the advertised ticket. Label any date, age or membership condition beside the offer. If a price changes, replace the card and stop scheduled posts carrying the old amount.

A night-market brief with room to read the date

Riverside Market is invented. This 10 s, 9:16 announcement adapts the Now open template (Bold opening version), an example brief and storyboard. Vendor lists and music times go in separate posts.

The briefInvented businessNow open · Bold opening poster

Create a 10 s vertical 9:16 announcement in the poster style for Riverside Market, a new monthly night market. First date: Saturday, 14 November 2026, 5–10 pm. Food and craft stalls; free entry, with purchases paid separately. Location: Mill Street car park, Brookford. Use #7c2d12, #fde047 and #fff7ed. Close with “Visit Mill Street car park, Brookford”. Text over a stock photo of an evening market with string lights. No narration; upbeat music and sound effects.

The storyboard

WhenOn screenWhy
0–2 s“Riverside Market” over the market photo with a rust ribbon.Establish the event name without an extra slogan.
2–5 s“Sat 14 Nov · 5–10 pm” in large type.Give the most important attendance details a longer hold.
5–7 s“Food · Crafts · Free entry” on a yellow panel.One short line says what to browse and how admission works.
7–10 s“Visit Mill Street car park, Brookford”. Keep the market name visible.Finish with the market’s own invitation and location.
OutroThe ProcVideos outro closes the video.

The business, town and event details are fictional. Put the year, full address, map and confirmed access details in the caption. Review on a phone without sound; cut crowded text rather than shrinking the date.

Try a brief like this one

Coming soon to Attain OSContact us

Videos Creator is coming to Attain OS. You can create your Attain OS account today.

Keep the countdown accurate when details change

Do

  • Give each post a new attendance detail, while keeping the event name and full date easy to find.
  • Keep a shared fact sheet for your organiser, venue and participants; record which schedule they approved.
  • Prepare a sold-out, postponed or cancelled card before you need it, with space for confirmed next steps.
  • Send participants their card with the event link and the date after which they should stop sharing it.
  • Read the date, price and location on a phone before releasing each version.

Don't

  • Describe tickets as nearly gone without checking current availability.
  • Leave “tomorrow” posts scheduled after a postponement.
  • Name a performer or stallholder before participation is confirmed.
  • Promise refunds or a replacement date before checking the organiser’s announced policy.
  • Hide essential booking conditions in tiny type to fit a crowded card.

On event day, show what is happening and who can still enter

Record real clips separately with your camera. Assign someone to post and check admission updates while someone else handles doors.

  1. Before doors open: identify the entrance

    Film the entrance or check-in desk, the identifying sign and its opening time. Keep customers’ names and booking details out of shot.

  2. Once it starts: pair atmosphere with admission status

    Show a real stall or demonstration you are cleared to film. Say whether walk-ins are welcome, booking is required or admission has closed. Avoid inviting people to a workshop already underway.

  3. Before closing: check the last admission time

    If late arrivals are allowed, post last admission and closing times. Check whether individual activities finish earlier; the market closing time may not be their cutoff.

  4. After the event: thank participants and close old offers

    Share cleared images, thank participants by their approved names and update the event page. Announce the next date only once confirmed. Save unanswered arrival questions for the next campaign.

Questions people ask

What if I only have a week to promote the event?

Use an announcement, a post answering the main booking question and an arrival reminder. If bookings are required before event day, put that deadline ahead of the arrival post. Ask confirmed participants to share the same date and booking link. Skip daily countdown numbers that add no useful information.

Does every reveal need the full ticket price and address?

An announcement should make cost and location easy to find; a speaker reveal can point to the full event details. If you do show a ticket price, check the pricing guidance above rather than using a base price that changes at checkout. Keep any offer conditions beside it.

What should I post if the event sells out or gets cancelled?

Make the status the largest line, then give the confirmed next step: a waitlist, a contact route or the organiser’s published booking instructions. Update the event page, tell participants and stop scheduled reminders. Avoid promising refunds or a replacement date that have not been confirmed.

How can I show the venue without putting photos in the brief?

Use a separate post with your own venue recording, cleared for publication. Let the drawn card carry the name, date and directions. A Procedural Videos brief is text only, so describe simple signs and shapes for that card. Do not present the illustration as a view of the actual venue.

What if a creator gets paid or receives a complimentary ticket?

For U.S.-facing endorsements, [FTC guidance covers payment and free perks](source:2). Disclose the relationship clearly with the endorsement, within the video, in its language. A platform tool alone may be insufficient. Check current rules for your audience; this is not legal advice.

Example templates

An example template is a sample brief and storyboard for one kind of video, in one style, format and length.

Sources

Rules and platform features change. Check the source before you rely on it.

  1. The Rule on Unfair or Deceptive Fees: Frequently Asked Questions, U.S. Federal Trade Commission (checked October 2, 2026)
  2. Disclosures 101 for Social Media Influencers, U.S. Federal Trade Commission (checked October 2, 2026)

All guides

Have a video in mind?

Tell the Attain OS team what you want to make.

Contact usComing soon to Attain OSLearn more

Videos Creator is coming to Attain OS. You can create your Attain OS account today.