Yoga studio marketing videos: answer the first-class questions

Ask reception and the teacher of your next beginner class to list the questions they answered before recent first visits. Separate questions about the practice from questions about the place: “Will I need to know the poses?” needs a teacher; “Which entrance do I use?” needs directions. Choose a question linked to a class you can actually book, rather than promoting “yoga for everyone” without a clear starting point.

Read the class description beside the booking screen. If your video says “beginners welcome” but the listing only says “Flow”, explain what that session involves: whether the room is heated, how the teacher introduces movements and whether equipment is included. Avoid promising that every body or health condition will suit the class. Ask the teacher to approve the description before filming.

Keep a note of unanswered enquiries after each post. If viewers still ask whether mats cost extra, your next video should answer that, even if the previous clip received plenty of views. Use a small-business video calendar to organise the work; let your own class dates determine the schedule.

Describe observable teaching: an unheated room, movements introduced slowly, an instructor explaining options. Remove promises to cure back pain, treat anxiety or detox the body. A research finding about a particular yoga programme does not establish what your Saturday class will do for a customer. In the US, the FTC’s health-advertising guidance explains substantiation standards, including scientific support for health claims. Check current rules where you advertise; this is editorial guidance, not legal advice.

NCCIH’s safety guidance notes that injuries can occur and recommends discussing individual needs with a health care provider and instructor for people who are pregnant, older or have health conditions. It specifically advises avoiding hot yoga during pregnancy. Put that information with a heated-class description rather than suggesting the studio can provide medical clearance.

For filming, let the teacher explain a class option without calling it “safe for everyone” or a treatment for an injury. Invite private questions before class; do not ask students to describe medical histories in public comments. This guide is not medical advice.

Build around your own intake dates, timetable changes and teacher cover. Announce a beginner course before booking opens, then answer preparation questions before it starts. If you plan an outdoor community session for International Day of Yoga on 21 June, confirm the location, booking arrangements and bad-weather plan before advertising it. The UN proclaimed the day in December 2014; the date does not prove local demand.

Treat January resolutions or a return from school holidays as ideas to test, not established peaks for your studio. Check your previous bookings and local calendar. For a gift class pack, explain eligible sessions and expiry before promoting it. A studio serving shift workers may need a different schedule from one whose students attend after the school run.

For memberships, do not present a past headline as current cancellation law. In March 2026 the FTC sought comments on negative-option marketing, referring to the vacated 2024 rule. Check current rules in your jurisdiction before changing subscription terms; ask a qualified adviser about legal requirements.