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Realtor social media video ideas: a twelve-month posting plan

Real output
Film
Channel intro template, Instagram Reels intro version, photo style
Format
Vertical 9:16
Length
20 s
Made by
The Procedural Videos engine directly, not from a brief

For solo real estate agents and small brokerage teams, this calendar turns buyer and seller questions into videos you can plan between listings. You get a monthly topic, repeatable filming prompts, a check for misleading market numbers and a worked introduction brief. The legal references concern the United States; elsewhere, check local rules. Treat the months as planning slots, then move weather and moving topics to fit your own area.

Updated October 2, 202610 min read

A year of buyer questions, seller prep and open-house reminders

Use each row for one planned video, not a claim about the best month to sell. Record the explanation yourself or make an information card. Move maintenance topics to your local season. Keep listing announcements outside this calendar so a quiet inventory month still has a useful post.

  1. January

    Explain last year’s local sales report

    Pick one area and property type from your multiple listing service (MLS) or local published report. Show the period, source and sales count alongside the median price; say what the report covers.

  2. February

    A question to take to a buyer-agent meeting

    Ask on camera: “Which services does this agreement cover?” Keep the explanation tied to your broker-approved form; check current local rules before discussing obligations.

  3. March

    Before listing photos: a seller’s preparation card

    Show a proposed checklist: clear counters, replace failed bulbs and store personal documents. Ask an actual seller which task they need help organising; avoid promising a sale-price increase.

  4. April

    Fair Housing Month: rewrite a property description

    In the U.S., April is Fair Housing Month (HUD). Contrast “three bedrooms and a fenced yard” with wording that specifies an ideal resident; check current advertising rules (regulation).

  5. May

    What to ask at an open house

    Suggest questions about documented repairs and which appliances are included. NAR says visiting alone needs no written buyer agreement, not that no paperwork ever applies; check current local rules (NAR).

  6. June

    From accepted offer to keys: questions at each stage

    Sketch offer, inspection, financing and closing as a discussion outline. Ask your broker to adapt the sequence to local practice; put “dates depend on your contract” beside it.

  7. July

    A useful route through the neighbourhood

    Film a public walking route between a park and a shopping street. Name the endpoints; avoid unverified commute times, “safest area” claims or descriptions of who belongs there.

  8. August

    Revisit January’s market question

    Use comparable periods, not a partial year against a full year. If the source changed its area boundaries or metric, explain the change instead of drawing a trend arrow.

  9. September

    Seller timing without a seasonal prediction

    Discuss an anonymised question: “Can we prepare the home while arranging our next move?” Outline decisions to discuss, without identifying a client or claiming autumn brings better prices.

  10. October

    A local contractor answers one maintenance question

    Ask which issue merits an inspection before the area’s wet, cold or hot season. Get permission to publish the answer, identify the contributor and disclose a business connection if relevant.

  11. November

    One approved client quotation about the process

    Choose a specific experience, such as receiving a clear explanation of paperwork. Ask for approval of the excerpt and attribution; do not turn it into a promise of future results.

  12. December

    What you explained most often this year

    Revisit an anonymised buyer question and invite the next one. If you include transactions, distinguish your work from the team’s and agree with clients what details may be shared.

Six repeatable clips for the weeks between listings

Choose a series whose evidence you can gather reliably. Open with the question or fact. Record the topic, source and follow-up questions so next week’s post answers something real.

  1. Market Minute: one number, one boundary

    Show one figure from a dated local report and name the area and property type. Explain what it measures, then one thing it cannot tell a particular seller. A regional median is not an appraisal of their home.

    Try this: Record your explanation first. A separate series-title card can introduce the account; the sample below shows a Channel intro example.

    Channel intro · Instagram Reels intro poster

  2. New listing: a feature card beside a real tour

    For an authorised listing, use a card with the current asking price and verified features. Film the actual rooms separately if you want a tour. A drawn house illustration cannot demonstrate the property’s condition or layout.

    Try this: Confirm availability before posting. See the listing-video guide for a property-focused plan.

    Spotlight listing · Walkthrough build

  3. Ask an Agent: what to bring to the conversation

    Take a repeated question about inspections or a buyer agreement. State the question, explain which document to review and name who can resolve it. Avoid displaying a client’s contract or giving a personalised legal answer.

    Try this: End with “Bring this question to your agent”; ask your broker to review explanations of current rules.

  4. Open-house reminder with an expiry check

    Put the date, time zone, address and contact route on a card. Use only details authorised for advertising. Pair it with a question visitors can ask, rather than vague urgency.

    Try this: Create a reminder to update the post when the event ends or the listing status changes.

  5. New office: directions someone can actually use

    Explain the entrance, appointment hours and how to contact the office. If you film outside, avoid including clients, vehicle plates or paperwork. Announce a team member by their role and services, with their agreement.

    Try this: Use the Now open template (Calm and clear version) as a brief-and-storyboard example for the office facts.

    Now open · Calm and clear build

  6. Before you repost an old market clip

    Show the original reporting date, then explain what needs checking again: price, inventory or an event’s availability. If you lack new data, answer the underlying question without repeating the old figure as current.

    Try this: Keep an expiry field in your posting notes. For a broader schedule, use the small-business content calendar.

Three checks before a market number goes on screen

If two reports measure different things, present them separately. Do not invent a forecast to fill the gap.
Before publishingWhat to checkWhat the viewer sees
A median price comparisonSame geography, property category and reporting period; distinguish asking prices from completed-sale prices.Source, dates and category next to the figure.
A days-on-market clipThe source’s definition and whether the report covers active listings or completed sales.The metric’s name as published, plus a short explanation.
An agent’s year-end totalWhose transactions are counted and what clients authorised you to disclose.An accurate attribution to you or the team, without private client details.

Housing ads: check the wording, audience and brokerage disclosure

These are U.S. reference points, not legal advice. Check current federal, state and local rules with your broker or qualified adviser, alongside your MLS and platform requirements. NAR’s Code applies to its members; it is not a universal licensing rule.

Do

  • Before boosting, check whether the Housing Special Ad Category applies to your country and campaign. A 2024 DOJ-hosted report documents the category and limited audience tools; confirm current controls in your account (report).
  • Have property wording and audience selection reviewed. U.S. regulation covers discriminatory preferences and selection of advertising media or locations; a broad geographic audience alone does not settle compliance (24 CFR 100.75).
  • For NAR members, disclose the firm clearly under Standard of Practice 12-5, which allows an electronic-link option. Check additional local requirements before choosing the placement (NAR Code).
  • Get approval for a client quotation and its attribution; keep the original so an excerpt does not change the meaning.

Don't

  • NAR members should not call brokerage services free if compensation comes from any source; check Standard of Practice 12-1 and current rules (NAR Code).
  • Do not fabricate testimonials or tie rewards to positive reviews. The FTC rule also addresses certain undisclosed insider reviews; disclosure is not a cure for a false account (FTC).
  • Avoid copy defining the ideal resident by protected characteristics. Describe the property’s features and have uncertain wording reviewed under current rules (regulation).
  • Confirm permission before reusing a client’s appearance in a new campaign; follow your broker’s privacy process.

Sample brief: Dana Ruiz’s short series introduction

Dana Ruiz and Cedar Lane Realty are invented. This uses the Channel intro template (Instagram Reels intro version), an example brief and storyboard, not a built-in feature claim. The title card is separate; open Dana’s filmed explanation with the buyer’s question.

The briefInvented businessChannel intro · Instagram Reels intro poster

Create a 10 s, 9:16 series introduction for Dana Ruiz at Cedar Lane Realty. Series: Market Minute. Show these topics together as short labels: Prices, Listings. Use a stock photo of a two-storey home behind poster-style panels, and text in #3d2c5e, #f2a65a and #fbf7f2. No narration. Keep the business name visible throughout. End with “Dana Ruiz · Cedar Lane Realty · Ask about your area”.

The storyboard

WhenOn screenWhy
0–2 s“Market Minute” on a purple panel; Cedar Lane Realty beneath it.Name the series without delaying it with a long slogan.
2–5 s“Prices” and “Listings” appear together as large labels; the firm name stays visible.Two short topics leave room to read on a phone.
5–10 s“Dana Ruiz · Cedar Lane Realty · Ask about your area”.Hold the agent’s own close long enough to read and act on.
OutroThe ProcVideos outro closes the video.

The brief is text only. Review the generated video for wording and readability; each generation differs, so regenerate with feedback if needed. Videos Creator is coming soon to Attain OS. No client photographs or property footage go into this brief.

Try a brief like this one

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Videos Creator is coming to Attain OS. You can create your Attain OS account today.

Monday’s checks, plus the post’s expiry date

  • Choose the calendar topic and one question from recent client conversations; remove identifying details.
  • Save each market figure’s source, period, area and property category with the draft.
  • Check the listing’s current status, advertising permission and every price or feature against your records.
  • Review housing wording, audience controls and brokerage disclosure against current applicable rules.
  • Confirm quotation approval and any relevant relationship disclosure before using a testimonial.
  • Watch on a phone with sound off: can you read the date, firm name and contact instruction?
  • Assign an expiry check for open houses, listing status and dated figures; update or retire obsolete posts.
  • Record which specific questions the post prompted. Use those to choose the next explanation, rather than declaring success from views alone.

Questions people ask

What posting schedule can a solo agent start with?

Try one recurring explanation weekly, plus authorised listing or event updates. This is a workload suggestion, not an algorithm rule. If verifying facts and permissions makes it unsustainable, reduce the frequency rather than repeat stale information.

Do I have to appear on camera in every market update?

No. Appear when explaining your judgement; use a card when the source, dates and figure need attention. Give viewers a question they can bring to a conversation with you.

Can my Facebook housing ad address first-time buyers?

You can plan an educational message about the buying process, but have its wording and audience settings checked before promotion. Do not infer that a platform targeting option is lawful or universally available. Check current country-specific housing-ad requirements and ask your broker about local rules.

What can I post before I have my first listing?

Explain a buyer question using an approved blank form, walk a public route or unpack one published local market number. Say what you know and where the information comes from. Never imply another agent’s sale was yours or stage a fictional client testimonial.

Can I reuse a sold-home post after closing?

First confirm the agreed permission for the address, images and transaction details, and check current privacy and advertising rules with your broker. Update the status and remove expired event information. If permission is unclear, answer a general process question without identifying the property or client.

Example templates

An example template is a sample brief and storyboard for one kind of video, in one style, format and length.

Sources

Rules and platform features change. Check the source before you rely on it.

  1. HUD Secretary Scott Turner Commemorates Fair Housing Month, U.S. Department of Housing and Urban Development (checked October 2, 2026)
  2. Consumer Guide to Open Houses and Written Agreements, National Association of REALTORS® (checked October 2, 2026)
  3. Meta VRS Compliance Metrics Verification Report — June 28, 2024, Guidehouse, published by the U.S. Department of Justice (checked October 2, 2026)
  4. 24 CFR § 100.75: Discriminatory advertisements, statements and notices, Electronic Code of Federal Regulations, Office of the Federal Register (checked October 2, 2026)
  5. 2026 Code of Ethics & Standards of Practice, National Association of REALTORS® (checked October 2, 2026)
  6. Federal Trade Commission Announces Final Rule Banning Fake Reviews and Testimonials, Federal Trade Commission (checked October 2, 2026)
  7. Labeling AI-Generated Images on Facebook, Instagram and Threads, Meta Newsroom (checked October 2, 2026)

All guides

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