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Dental practice marketing videos: answer the questions before booking
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New clinic grand opening video: help patients find you and book
Real output: how this video was made
- Film
- Now open template, Calm and clear version, photo style
- Format
- Vertical 9:16
- Length
- 25 s
- Made by
- The Procedural Videos engine directly, not from a brief
Opening a medical, dental or therapy practice? This walkthrough helps owner-clinicians and practice managers plan a new clinic grand opening video that answers where you are, who you see and how to book. Follow the invented Northgate Family Health through a sample brief, an eight-week preparation schedule and the checks before posting. The schedule is a planning example, not a proven route to a full appointment book.
Northgate's starting point: an empty appointment book and a date
Northgate Family Health is an invented primary care clinic planning to open on September 7. Its manager wants enquiries that the reception team can turn into appointments, rather than a post full of congratulations from friends. Before writing, the manager checks which clinicians have bookable sessions, which ages they see and whether the clinic can actually confirm a new-patient appointment through its website.
Start with a blank booking page, not a slogan. Northgate puts its address, opening date, patient age range, staffed hours and contact route there. The manager asks someone outside the team to try booking on a phone and explain where they would park. If the person cannot find the entrance or tell whether an appointment is confirmed, fix the page before sending traffic to it.
Keep a shared claim sheet: the wording proposed for each post, who verified it, the date checked and when it needs updating. Assign insurance wording to the billing lead, appointment availability to reception and clinical service descriptions to a clinician. This is an editorial workflow, not a substitute for checking current advertising and privacy rules with a qualified local adviser.
The opening brief Northgate's manager wrote
Northgate is fictional, and this is a proposed brief, not a record of a published campaign. It adapts the Now open template (Calm and clear version), an example brief and storyboard. The manager moves insurance and evening hours into separate posts so the opening card stays readable.
The brief
Create a 15 s opening announcement for Northgate Family Health, an invented family medicine clinic. Format 9:16. Use #14532d, #eab308 and #f7fbf3. Show only these messages, in order: “Now open · Northgate Family Health”; “Family medicine · all ages”; “214 Northgate Avenue”; “Book on our website”. Use a stock photo of a bright, modern clinic interior behind large text. No narration. Finish with our clinic name and booking message.
The storyboard
| When | On screen | Why |
|---|---|---|
| 0–3 s | The clinic photo appears behind “Now open · Northgate Family Health”. | Establish the clinic name and the opening news before adding details. |
| 3–6 s | “Family medicine · all ages”, with the clinic name kept small beneath. | State the service and patient group without promising a medical outcome. |
| 6–10 s | A location pin beside “214 Northgate Avenue”. | Give the address its own reading time; this is not a map of the premises. |
| 10–15 s | “Northgate Family Health · Book on our website” holds as the clinic’s close. | The surrounding post supplies the working booking link; the words inside a video are not a clickable button. |
| Outro | The ProcVideos outro closes the video. | |
The business, address and service details are invented; replace them with verified facts. This is a text-only brief. Music and sound effects accompany the video; this version requests no narration, so it has no narration captions. Review the result muted on a phone and regenerate with feedback if a line needs more reading time. AI plans each generation, so takes differ. Videos Creator is coming soon to Attain OS.
Try a brief like this one
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Northgate's eight weeks of videos around opening day
Use this eight-week schedule as a planning example. Each post answers a different reception question; delay any item whose facts are not ready.
Eight weeks out: prepare the listing and booking destination
Gather the clinic name, address, opening date and a booking page that distinguishes a request from a confirmed appointment. Once your Google Business Profile is verified, update posts can carry video and an action button to that page; Google also supports scheduling (post guidance). Check the displayed post status rather than assuming it is public.
Six weeks out: announce when bookings begin
Make a 10 s card in 16:9 for the website and Facebook: clinic name, planned opening date and the date appointment requests begin. Use “opening soon” until the doors are open. If the opening depends on unfinished work, hold the announcement rather than publishing a firm date you may need to retract.
Four weeks out: introduce the clinician people can book
Film a separate phone introduction: name, role, ages seen and the booking route. Ask the clinician to approve the wording and agree to the recording and its publication. Choose an empty room, remove records and keep screens out of frame. This phone recording is separate from the text-only procedural brief.
Two weeks out: explain the insurance check
Draft a separate card saying “Check your plan before booking”. Link to a dated plan list reviewed by billing, with the specific plan names, relevant clinicians and effective dates. Replace “most major insurance” with information staff can confirm. Invite callers to contact billing privately; do not ask them to put policy numbers or medical details in comments.
Opening week: publish the announcement and entrance directions
Post the sample opening video with the clinic address and booking route. Record a separate entrance clip before patients arrive: show the street sign, correct door and parking route. Watch both muted on a phone. Check the booking link from the actual post, and change “now open” if opening is delayed.
Weeks one to four after opening: explain the first visit
Build a card with the clinic’s own preparation list: forms to complete, where to check in and what reception asks patients to bring. Use blank forms with fictional entries, not patient paperwork. Ask reception which question keeps interrupting booking calls, then make that the next video; do not turn a suggested arrival time into a promise about visit length.
Three opening examples: keep the useful detail, rewrite the risky line
The registered Now open examples below use invented clinics. Read their briefs as prompts to edit, not evidence that a real clinic gained bookings. Check each line against your own services.
| Clinic (example) | Worth copying | Worth tightening |
|---|---|---|
| Brightside Dental | Names evening appointments and Maple Street in the close | Replace “friendly, gentle care” with a staffed evening schedule; leave it out until that schedule is confirmed. |
| Motion Physio | Names sports injuries and back and neck pain as service areas | Replace “no referral needed” with “Ask us about referral requirements before booking”; confirm the patient’s situation rather than guessing how many can book directly. |
| ClearView Eye Care | Pairs eye exams with glasses and contacts, so the service is clear | Replace “same-week appointments” with a link to current availability. Remove old availability posts when those slots are filled. |
Facts to confirm before the opening video states them
- Ask billing to verify each named plan, clinician and participation date; a signed contract alone is not the whole wording check.
- Verify professional licences and credentials before printing a title beside a clinician’s name; check current local advertising rules.
- Confirm the on-screen hours against the staffed rota, including evening sessions.
- Send viewers to current availability instead of promising same-day or same-week appointments in a lasting video.
- Test the booking route on a phone: can a new patient choose the right service, and does the confirmation say what happens next?
- Check the street number, map pin, entrance and parking directions by walking the route yourself.
- Describe the actual step-free route or accessible parking specifically; have staff verify it before using the wording.
- Before announcing a firm date, ask the person responsible for opening approvals to confirm readiness under current local requirements.
- Assign a person to update the post and booking page if opening, hours or insurance participation changes.
How to word an opening without overpromising
General information, not legal advice. The legal sources here are U.S. guidance, not rules for every country. Check current advertising, privacy and patient-incentive rules with your local regulator or qualified adviser before publishing.
Do
- State the services, ages seen and staffed hours that your clinic has confirmed.
- Separate a request to book from a confirmed appointment; write what reception will do next.
- In a staff endorsement, make the employment connection clear in the post itself, not just the profile (FTC guidance); check current disclosure rules.
- Ask for evidence review before publishing health-benefit or safety claims. The FTC’s health-product guidance explains substantiation before advertising; confirm the current rules applicable to your practice.
Don't
- Leave out superiority slogans such as “best in town”; describe the service instead of inviting a comparison you cannot support.
- For a HIPAA-covered U.S. practice, do not treat consent to care as permission for publicity. HHS generally requires prior written authorization for marketing uses of protected health information, with limited exceptions (HHS marketing guidance); check current requirements with your privacy lead.
- Keep patients and identifiable records out of a filming area. HHS says blurring later does not fix unauthorized media access to patient information (filming guidance); check current rules before involving a crew.
- Hold gifts or free-service promotions until a qualified adviser has checked the current rules for your location and payment arrangements.
Questions people ask
When should we start posting if the opening date might move?
Use the eight-week schedule as a preparation plan, not a performance benchmark. Draft the clinician introduction and directions while the date is uncertain. Publish a firm date only after the team responsible for opening confirms it; if it changes, update the booking page and visible announcement together.
How much should fit in the grand opening video?
Give name, service, location and booking their own beats, as in the 15 s example. Put detailed insurance and opening hours in separate posts or the booking page. Read each card muted on a phone; if you rush to finish a line, shorten it. Do not solve crowding by making type smaller.
Can we invite neighbours to an open house?
You can plan a non-clinical tour separately from appointment booking. Explain whether visitors will only meet the team or can request an appointment. Schedule it away from patient care, and check current local privacy, advertising and gift rules with your adviser. Do not make attendance depend on posting a review.
Can the opening announcement show our clinicians?
Record real clinician introductions separately, with their agreement to filming and publication. The sample procedural brief uses text and a stock photo, so it does not include their recorded images. If a clinician endorses the practice, make their role clear in the post ([FTC](source:4)) and check current disclosure rules.
What can we publish before patients have left reviews?
Publish the practical evidence you can check now: entrance, staffed hours, clinicians’ roles and how booking works. For later Google reviews, its policy prohibits incentives and selectively asking only for positive reviews; staff conflicts of interest are also covered ([Google Maps policy](source:6)). Check current platform and local rules before starting a review request process.
Example templates
An example template is a sample brief and storyboard for one kind of video, in one style, format and length.
Sources
Rules and platform features change. Check the source before you rely on it.
- Create & manage posts on your Business Profile, Google Business Profile Help (checked October 2, 2026)
- Marketing (HIPAA Privacy Rule guidance), U.S. Department of Health and Human Services (checked October 2, 2026)
- Health Products Compliance Guidance, Federal Trade Commission (checked October 2, 2026)
- FTC's Endorsement Guides: What People Are Asking, Federal Trade Commission (checked October 2, 2026)
- Our Approach to Labeling AI-Generated Content and Manipulated Media, Meta Newsroom (checked October 2, 2026)
- Prohibited & restricted content: fake engagement, Google Maps User Generated Content Policy Help (checked October 2, 2026)
- Can health care providers allow media into treatment areas without prior written authorization?, U.S. Department of Health and Human Services (checked October 2, 2026)
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