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Procedural Videos vs AI video generators

AI video generators such as Runway, Sora and Veo create new footage from a text or image prompt. Procedural Videos does something else: AI plans a short video and writes it as code, and a render engine draws it as motion graphics, with a stock photo for each scene in the photo style.

The short answer

Choose AI video generators when you need a shot that doesn't exist yet: a place, a scene, a camera move, a character.

Choose Procedural Videos when the message is words, steps and numbers that must stay readable, in your brand colours.

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The difference, explained

01Brief
A calm, fair 30-second explainer for marketers choosing how to make a short brand video.
See the full brief
A calm, fair 30-second explainer for marketers choosing how to make a short brand video. It compares AI video generators, which create new footage from a text or image prompt, with ProcVideos, where AI plans the video and it is drawn by code, moving real stock photos and your words. Use this on-screen text and narration exactly as written, one scene each, in this order. Title scene. On screen: AI footage vs ProcVideos Narration: Two ways to make a short brand video, compared calmly. 1. On screen: New footage | Real photos, moved by ProcVideos Narration: AI video generators create new footage from a prompt. 2. On screen: Motion from a model | Motion drawn by ProcVideos Narration: ProcVideos plans your video and draws every frame. 3. On screen: Generated scenes | Your words, steps and offer Narration: Your words, steps and offer stay centre stage. 4. On screen: Film the real thing, add ProcVideos clips Narration: Film the real thing, then add ProcVideos clips. End card. On screen: Compare at procvideos.com Narration: Compare at procvideos dot com. Rules. The only brand named anywhere is ProcVideos, written exactly like that, as one word. Name no other product or company on screen or in the narration; speak about the other side only as a category. Never write or say "Procedural Videos", and never use "code" as the name of our side: the product is ProcVideos. Photos. Every scene shows a real stock photograph: a head-and-shoulders portrait of one smiling everyday person facing the camera in bright light, for example "head and shoulders portrait of a smiling woman facing camera, bright office". Never hands only, a silhouette, a person from behind, a dark room or an extreme close-up. The pictured people never speak or endorse anything. No statistics, no prices. Keep it calm and fair: never mock the first side.
02PlanAI planner
format
16:9
length
30 s
narration
Yes
03Drawn by code
style
Photo
colours
#4A7200#1F4FD1#F5F7EF
04Frames1 tick = 1 s ≈ 1 credit
playhead 06.1 / 30 s
credits
30
05MP4
30 s
1080p · 30 fps MP4
credits
30 ≈ $3.00

Side by side

AI video generators and Procedural Videos, side by side. Facts about other products come from their public pages (sources below).
Topic	AI video generators	Procedural Videos
What it makes	New footage from a text or image prompt: scenes, people and camera moves.^1,2	Motion graphics: animated type, shapes and diagrams, drawn by code. The photo style adds a stock photo to each scene.
How a clip is made	A model generates the frames, a few seconds per generation (Veo: 4, 6 or 8 s), which you can extend.¹	AI writes a storyboard and the code; the engine renders it frame by frame.
Motion	Generated by the model with the rest of the picture.¹	Every frame is computed from code, so motion is continuous and stable, with no morphing or flicker.
Provenance	Veo output carries a SynthID watermark; Sora videos carry visible and invisible provenance signals.^1,3	No generated footage to mark: the picture is motion graphics drawn by code, over a stock photo per scene in the photo style.
Labels	YouTube and TikTok ask creators to label realistic AI-generated content.^4,5	Nothing realistic is generated on screen. Narration, when you add it, is an AI voice: follow each platform's rules.
Output	Clips to assemble and finish in an editor.¹	A finished 10, 15, 20 or 30 s MP4 at 1080p, 30 fps, in 9:16 or 16:9, with music and sound effects.

Where Procedural Videos is better

Words that hold still
Titles, prices and steps are set as type from the script, so they stay legible at 1080p, in your brand colours.
Motion without artefacts
Each frame is computed from code, so shapes move continuously, with no morphing or flicker.
A finished video, not a clip
You get a complete 10, 15, 20 or 30 s piece with music and sound effects, ready to post in 9:16 or 16:9.

Where it falls short

No real-world scenes
It can't film or generate a scene. The photo style can use a stock photo of a place or a person, but not your product in your room. Film it, or use a generator and label it.
Its own styles
Videos come in the product's named styles (build, poster, rush, toon, haunt, type), in your colours, not in any look you describe.
Short, fixed lengths
10, 15, 20 or 30 seconds. A longer film is cut together in an editor.

When to use which

Use AI video generators for

Shots you can't film: places, weather, fantasy
Concept visuals and storyboards before a shoot
B-roll behind a voice-over, labelled where the platform asks

Use Procedural Videos for

Launches, offers and announcements where every word must read
Explainers with steps, numbers or a process
Brand motion in your colours, with music and sound effects

Use both

Skip the generated people: film yourself

The most convincing shot is a real one. Film yourself or your product on a phone and let procedural clips carry the words. Every frame is filmed by you or made by Procedural Videos, so nothing on screen is AI-generated footage.

Filmed by you0–8 sYou, on cameraOne sentence about the problem, filmed on your phone.
Procedural clip8–18 sA 10 s procedural clipThe three steps, as animated type in your colours.
Filmed by you18–30 sThe real productA close-up or a screen recording of it working.
Procedural clip30–40 sA 10 s end cardThe offer and where to go next.

Illustration: a 40-second hybrid video

Cut it together in any video editor. Procedural Videos makes the clips; it does not edit your footage.

If you add narration, it is an AI voice: follow each platform's AI-content labeling rules.

Questions

Is Procedural Videos an AI video generator?

Partly. AI plans each video and writes it as code; a render engine then draws every frame. It doesn't generate footage or images, so there is no morphing or flicker.

Can it make a video of a person or a real place?

Not of your own people or places. It makes motion graphics, and the photo style adds a stock photo to each scene. For your team or your venue, film them, and cut the clips together with procedural ones.

Do I need to label its videos as AI?

The picture is motion graphics drawn by code (with stock photos in the photo style), not generated footage. Narration, when you add it, is an AI voice, so check each platform's AI-content rules before you post.

Can I get another take?

Yes. The planner is an AI model, so each generation differs. Regenerate with feedback for another take.

Other comparisons

Sources

Facts about other products come from their public pages, checked on 29 September 2026. Plans and features change, so check the vendor's page before you decide.

Have a video in mind?

Tell the Attain OS team what you want to make.

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Runway, Sora, Veo, YouTube, and TikTok are trademarks of their owners. Procedural Videos is not affiliated with, endorsed or sponsored by them.

Procedural Videos vs AI video generators

The short answer

Side by side

Where Procedural Videos is better

Words that hold still

Motion without artefacts

A finished video, not a clip